Google Click through rates based on position
We know the power of onsite seo, backlinks and other search engine optimization methods. They get you to the top of Google. Depending on how well a campaign does the higher your search position ends up being.
So you end up on the first page of Google for your highly researched keywords and you are just waiting for the traffic to roll in and make you all that money. Then you start to wonder “How many people actually click 1st place, 2nd place and all the way down?” and “Does it really make a difference to be 1st or 2nd or 3rd as far a traffic goes?”
Let’s take a look at those numbers and answer those burning questions.
There are no current stats to show what has happened in the last few years but a study in 2006 showed that the difference between positions is enough to open your eyes and work extra hard to achieve first place. Now these figures may have slightly changed since we live in a world of multi-tab browsing yet they do show just how proper SEO of your website is.
If you reach 1st place in Google Organic search you will receive approximately 42% of all the clicks. This number was surprising low when you think about. One would have guessed this number to be in the 80% range or so.
Google click through rates based in 2006
The next staggering result is the google click through rate for the 2nd position. You would think that if 42% percent click on 1st place than 2nd would give at least 30%. In today’s multiple tab browser’s it is all too easy to open the top 5 searches and find the one that suits your needs best. Again this is not the case. Only about 12% of all users will click the 2nd search position. That is a 70% drop in traffic from first to second. That is astronomical when you consider popular search terms.
After that the drop off is quite proportionate:
- #3 gives you 8.5%
- #4 gives you 6%
- #5 gives you 5%
- #6 gives you 4%
- #7 gives you 3.4%
- #8 gives you 3%
- #9 gives you 2.8%
- #10 gives you 3%
Interest thing to note here is that 10th place gets more click through than 9th place and equal to the clicks that 8th place gets. Marginally but still when you deal in volume it can matter alot.
Now what about 2nd page and beyond?
The same study showed that 11th place or 1st place on second page received only 0.66% of all traffic and it really gets ugly after that with less than 0.4% of all traffic. Unless you are dealing with search volume in the millions 2nd page really doesn’t get you anywhere.
What this tells us is that it really pays to take the time to do proper SEO and get yourself as high as you really can. Obviously 1st place on Google is the holy grail but anywhere on the first page will get you some good targeted traffic.
If you need to buy backlinks or an affordable seo company do not hesitate to contact me for a free consultation and let’s get you to that 1st spot on google now that you have seen the Google click through rates by position.
