SEO competitor analysis: Is it worth the SEO effort?
In SEO competitor analysis you try to answer the common question of whether it is worth the effort of putting in a full SEO services effort for a certian keyword.
For example I was with a client the other day that was keen on getting 1st page Google rankings for a keyword in the Interactive Advertising industry. The keyword basically summed up everything the company was and continues to do. Once I ran a keyword analysis of both search volumes and competition in the keyword it was clear that it was not worth the money to hire a seo expert for this job.
The first thing we did was head over to the handy Google Keyword Tool and checked if anyone was actually searching for it. In our case it was less than 100 searches a month but it was quite targeted and even one customer from those 100 would make the effort worth it.
Once we ran a competiotion analysis it was clear that our SEO service efforts would be better used elsewhere. So how do you run a competitor analysis? There are numberous ways to do this but I use the same technique that is used in this simple training video. Most serious SEO experts already have SEO Elite and those that don’t should open their wallets and get in on it.
