Why did you start in SEO?

I was on a popular SEO forum today and the discussion was about why did you start in SEO and SEO services. It got me thinking as to why I do what I do. The real reason I love performing SEO services for clients is because it is a huge challenge with awesome rewards. You start with a client who has no on-site SEO and little if any website traffic. They hire a seo expert like me. You do a competitor analysis and create a SEO strategy that is perfect for them. You do all your on-site SEO by creating keyword rich content and proper link structure. Then you go out and spread the link love across directories, forums, blogs and other social media until their website is a healthy, thriving business that makes money every month. Its always fun doing what you love isn’t it?