Top 10 reasons you need SEO in 2011

As the year ends lets take a look at some of the many reasons you need SEO to have a successful 2011.

1. Organic results make up 85% of all clicks in search engines and the paid ads only 15%. This makes good long term seo a good investment over ppc any day.
2. Organic rankings are long term. Unless you immediately stop with SEO after you get the desired rankings your position will stay a long time and continue to give you free traffic. With proper keyword research you can have cost effective and quick results.
3. More people Google then ever before. There are more and more people going online and “googling” more often and for more phrases everyday. Studies show that search traffic is increasing and not decreasing.
4. Google is becoming more local. Google Places, Google Maps, Google Reviews these are becoming a bigger factor in the way we search. The way we search for information and businesses is changing all the time.
5. Proper SEO has a high return on investment. SEO delivers tracking that enables you to see what is working and creating profit so you are always focused on phrases that pay.
6. Top 10 results give your company credibility and builds an online reputation. A company that understands the value of SEO also understands the value of a customer and it always shows. No one buys from websites they don’t trust.
7. Proper SEO delivers the most targeted traffic to your website you can find. Every click from Google is a real human looking for exactly what your website delivers. This is the ideal customer.
8. Google is online every minute or everyday. There are people searching at all time and from all over the world. It is your salesman that doesn’t take breaks or sleep or come in late. With PPC you need to monitor time zones, days of week and times of year to maximize your spending. With free Google traffic you are always selling.
9. When was the last time you didn’t Google for what you needed to find information on? Google still controls over 2/3 of search traffic and hence 2/3 of our daily online life.
10. Google is and will stay the boss for a long time. The way we access the Internet is expanding and changing everyday. More devices go online and more people continue to use Google and its many search apps. Getting to the top of their lists will always be the most reliable and cost effective way of getting access to that traffic.

Here is to many happy clients in 2011.

Effective Use of Social Media for small business.

As a small business owner I know how hard it is to find and engage your website users to get them to become clients for your business. Today’s social media demands are hard to keep up with and I get asked all the time how I do it for me and my clients and still keep sane. The only thing that keeps me going is the use of www.hootsuite.com This little online gem lets you sync just about every social media outlet into one handy shortcut called the “Hootlet”. The Hootlet lets me send a update to any or all of my social networks from any webpage I might be on. It conviently even shortens the URL and tells me how many characters I have left. Now I try to optimize my tweets and updates but really I would rather be consise in my messages and sound human then try to sneak keyword in. The other beauty of Hootsuite is it lets you sync your RSS feed ( every WordPress site has one ) into your social networks. Whenever you update your site Hootsuite sends it our to your social networks. Here is my current set-up: Hoosuite Account Holds (feel free to add me):

• Vlad Heger Facebook Profile
• Vlad Works Facebook Fan Page
• Vlad Heger Linked In
• Vlad Works Twitter Profile
• Vlad Works Marketing Profile

Vladworks.com autosends blog posts to:

• Vlad Works Twitter Page
• Vlad Works Facebook Fan Page
• Google Buzz ( through my gmail account )
• Linked In Profile

I think this about captures the most amount of traffic and lets you grab traffic in the following ways:

• Facebook Traffic
• Twitter Traffic
• Google News Traffic
• Twitter Search Traffic
• Google Buzz Traffic
• Google Twitter Results in “Latest” View
• Google Search Traffic

That’s alot of traffic sources you could be tapping into right now! As always I am personally available to help you create and maintain your social media properties and any SEO efforts.

SEO in 2010 and what it means for 2011

Over the holidays I have spent alot of time reading every SEO gurus, major SEO Companies and random SEO consultants blogs, twitters, facebooks and everything in between trying to get a full picture of what has happened in the SEO world during 2010 and where we are going in 2011. During 2010 we learned that high PR links still give you lots of love in Googles eyes even though “SEO gurus” don’t believe in them. ( The reason is because they are cost effective and they can’t charge outrageous fees for them ). We also learned that Google is giving more and more love to websites with Google Places, Twitter Accounts, Facebook pages and all other social media outlets. That means you need to be posting your links and getting your peers to share them more then ever. However Google has stated that while they are giving lots of love to the links now it will slightly fade over time as blackhatters and spammers exploit this by creating twitter armies. I think the biggest thing in SEO is to make sure you are doing something all the time. I always recommend to:

• Have a Google Place for your business. Make sure to optimize with key phrases.
• Have a Facebook Page for your business. Again optimize.
• Have a Twitter Page for your business. Optimize. Optimize.
• Have a Blog for your website. Post often. Even if its just a quick update.

Now I know you are all thinking who has time to manage all that. Easy! I always use www.hootsuite.com which lets me post to all of them at the same time. Make sure to post links to your blog entries, website pages and your homepages but don’t spam us every few hours with the same material. Google and internet users are all becoming more about instant content and being social. So get out there and mingle online! If you do all of this your business will grow everyday..I promise. See you all in 2011!

Happy Holidays everyone!

Over the last year Vlad Works has grown alot! I can tell how busy we have been just by the fact that I haven’t updated the news section since October. I know fresh content right? We have been tremendously busy with new clients and the ever changing algorithm. In the new year I will be much better at regular news updates and getting back to tips and tricks you can use right now for free to boost your search engine rankings. We will be more focused on small business marketing solutions and small business affordable seo packages that really work. Have a safe and happy holidays and look forward to talking with you all soon. Cheers, Vlad Heger – Owner of Vlad Works Inc

Affordable SEO Company – Vlad Works continues to grow!

First off, I really have to thank you for supporting Vlad Works this year. In the last 6 months I have managed to grow my little SEO company from just me working tirelessly in my little apartment to a full scale SEO company. We now have 5 Full Time SEO experts working under my careful guidance and training. In that time I have also partnered with my long time programmer and he has given me exclusive access to 6 of his 12 programmers. So you can see we are now quite the little operation. Now the reason why I have been blessed with with such growth is the Essential SEO Package that I have developed this summer. Some of you are already on this terrific package that is just shooting keywords up the Google Rankings. I always protect my clients identities and keywords so I will use my own keywords as an example. Over the last 2 months I have focused on the keyword ” Affordable SEO Company” I now sit a 3th spot in Google for this competitive keyword.

So how many Essential Packages did it take?

Just 1 package a month for 2 months! That’s nothing when you think about it. I only have room for 6 more packages this month and I have been selling out since I started them. S If you would like more techincal information please Click here Still not convicenced? See what our clients are saying. Click Here I look forward to hearing from you and thank you for your continued support! ~ Vlad  - Managing Director

Why you need to SE optimize your web content!

Optimizing a website’s content, in order to obtain a high search engine ranking is what Search Engine Optimization (SEO) is all about. Nowadays the term SEO has become more familiar to people around the globe. If you want your website to be picked up by prominent search engines like Google, MSN, Yahoo, you will have to make use of today’s SEO techniques. SEO techniques play an important role in improving the visibility of your website in search engine listings. Search Engine Optimization is defined as the process of making the contents of the website relevant for both users and search engines. In other words it’s the method of attracting search engine spiders to crawl over your website to increase its ranking for specific keywords. To elaborate – for people to find a site through a search engine, the site requires a high SERP (Search Engine Results Position) as people rarely go to the second page of the search results. This means that when a user searches with relevant keywords or phrases, they should be able to find your website page listed on the first page of the search results. What is important in respect to search engine optimization is getting a high SERP.  Many different SEO techniques are used by SEO companies to get high Search Engine Result Position. Today people using the search engine optimization technique as an effective method for increasing the relevance of a particular website. Search Engine optimization is a hyper – competitive tactic which requires acute focus and an exhaustive understanding about the search engine algorithms and how the robots operate. The commonly accepted technique in SEO is the method of including unique phrases into the content of websites and thereby making sure the content is indexed by search engine robots. This can be done by inputting articles or other writings in the website containing your target keyword phrases for which you want your site to achieve high search engine rankings. This method is commonly accepted as the secure and cost effective method of increasing the traffic of the website. SEO techniques like spamdexing and black hat SEO will harm the search engine experience of the user. Using these techniques may lead to your website being banned by search engines and should be avoided. Another important method for increasing web traffic is to code the content of the web page with meta tags to optimize the keyword. This will enable search engines to index the web pages easily. Many other factors such as the architecture, structure, pagerank and design of the web page also contribute to your website’s successful ranking. What is the business benefit you gain by optimizing your website using effective SEO techniques? The answer is very simple free targeted traffic. And targeted traffic means better conversion ratios and higher ROI for your business.

Growing your business with SEO

Selling and marketing a product or service in today’s realm does not only reserve itself to actual store presence and sales. In these days, setting up an online storefront is an innovative add-on to and actual store presence, and probably less expensive and more valuable than ever, as more and more people get relaxed shopping online Putting up an online storefront is an innovative method of starting a business or generating sales by expanding the reach of your current business, and whether you are opening your shop online for the first time or have already started down the path, you can boost your online sales through techniques that are helping today’s online businesses thrive. Any or all, or some of these strategies can be integrated to help increase traffic, and drive more people to your site and make it more attractive to prospective customers. As a marketing strategy for increasing a site’s relevance, An SEO considers how search algorithms work and know what people are lookingfor. An SEO’s efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could stop search engine indexing programs from fully spidering a site. Other, more helpful stuff may include adding unique content to a site,and making sure that the content is easily indexed by search engine robots, enabling the site to look more appealing to users. SEO’s Can Help Generate More Sales An SEO may help generate a return on investment. However, search engines are not paid for organic search traffic, so their algorithms may change, and there would be no guarantees of continued referrals. However, due to this portent for the lack of guarantees and certainty, a company that relies much on search engine traffic could suffer major losses if the search engines stop sending or attracting web visitors. According to notable web analysts, operators should liberate themselves from dependence on search engine traffic. A top ranked SEO blog, Seomoz.org, has analyzed that “Search marketers, in a twist of irony, receive a very small share of their traffic from search engines.” Instead, their main sources of traffic are links from other websites. Keywords Are Crucial In The Web Search terms are important. Even one’s most frequent and loyal customers are likely to discover your site by searching. Having relevant keywords in your page titles, product titles and links could make all the difference when one tries to lead customers to your site. For those with established sites, it is imperative not to t forget that keeping your keywords current and relevant is an everyday thing. Ensure that you check your Web logs regularly to see what visitors search for on your site, and identify pages and products appropriately. Relevant Content Matters Adding as much relevant content as you can to your site improves your customers’ appreciation an experience, as well as the positioning of your site on the search engines. The important term here is relevant. Content that isn’t related to your products could work against you, as it may confuse the potential customers and gives search bots the impression that you’re tricking them. A better method to add relevant content to your site is to add descriptive paragraphs about each of your products, which are placed next to your photos. Use as much detail as possible and necessary, and be sure to use the terms people are most likely to enter when searching.

Google Caffeine and the Post New Year Shake up.

Websites owners concerned about Google Caffeine and the recent Google dancing have been emailing me over the last few weeks and wondering what is going on. Well Google is just playing catchup with us SEO Experts and changing the way we rank and get ranked on Google. There is nothing to fear since I have noticed most clients getting better rankings in Caffeine then before. This is good news for my clients and do it yourself website owners is that all the methods you find in my blogs and pages will continue to give you strong rankings on Google. If your website has slipped then I suggest you keep building those backlinks, creating those blog posts and making sure that your page loads quickly and you have a solid social media plan that is focused with SEO. Here are some TIPS:

• Make use of your twitter and facebook pages. If you have linked in and MySpace all the better. Use something like Hootsuite to manage it all.
• Write a good blog post focused on your keywords and make it interesting and valuable. Send the link to your social media profiles.
• Keep building those high PR backlinks and switch up your keywords. Use a mix and even your site name sometimes.
• Use a quick loading page design.
• Work on your SEO every day.

Agian these are tips anyone doing SEO can follow and if you don’t have the time or want an SEO expert to do it then please contact me and see how affordable seo experts can really be.